“We're proud to be the first Dutch craft brewer with its own unique bottle design,” said Lydian Zoetman, Commercial Director at Jopen. “The O-I Design team has done a fantastic job translating the contrast between our ties to history and our modern character. Jopen evolved out of the rich brewing history of Haarlem. Some of our beers are based on old Haarlem recipes and we also create original craft beers based on innovative recipes. We are constantly experimenting with beer styles and surprising ingredients. Jopen has been active from the very start of the craft beer revolution, having defied the traditional beer world with new richly flavoured beers for years. Our biggest challenge was to design a bottle that reflects both the historic and the modern sides of our brand name.”
Steven Klencke, Container Designer at O-I said, “O-I was closely involved in the design process from the very beginning. We were inspired by the historic wooden barrels after which the brand is named, gave it a modern twist and embossed Haarlem and Holland on the bottle neck as “origin” is a key signal of authenticity for a craft beer. The result is a strikingly stylish bottle.”
Christophe Desort, Account Manager Beer, Spirits & Wine Packaging at O-I said, “We aim to help smaller brewers position themselves more strongly in the growing craft beer market. These ‘special beers’ owe their appeal to their extensive range of tastes and authentic brand story, but often also because of their limited availability. A proprietary bottle can further emphasize these unique attributes.
Jopen originates from a shared dream to restore the Haarlem brewing tradition. With the opening of the Jopenkerk Haarlem (brewery, grand café and restaurant), the beer brand has put Haarlem back on the map as a bustling brewers city. Jopen sets high quality standards and creates original craft beers. Today, Jopen has expanded to three sites and the divine Jopen beers find their way to enthusiasts both nationally and internationally. Jopen, a journey from local craft beer to worldclass craft beer.
For more information: www.jopenbier.nl.