O-I designs distinctive 33cl bottle that reflects the uniqueness of craft brewer Jopen

O-I designs distinctive 33cl bottle that reflects the uniqueness of craft brewer Jopen

The Netherlands – Owens-Illinois, Inc. (NYSE: OI), the world’s largest producer of glass packaging, and craft brewery Jopen have collaborated on a new proprietary design for its 33cl beer bottles.

Jopen is using this new design to further differentiate itself on the growing craft beer market. ‘Jopen Mooie Nel IPA’ is the first beer from Jopen's wide beer range to get a new look. 

“We're proud to be the first Dutch craft brewer with its own unique bottle design,” said Lydian Zoetman, Commercial Director at Jopen. “The O-I Design team has done a fantastic job translating the contrast between our ties to history and our modern character. Jopen evolved out of the rich brewing history of Haarlem. Some of our beers are based on old Haarlem recipes and we also create original craft beers based on innovative recipes. We are constantly experimenting with beer styles and surprising ingredients. Jopen has been active from the very start of the craft beer revolution, having defied the traditional beer world with new richly flavoured beers for years. Our biggest challenge was to design a bottle that reflects both the historic and the modern sides of our brand name.”

Steven Klencke, Container Designer at O-I said, “O-I was closely involved in the design process from the very beginning. We were inspired by the historic wooden barrels after which the brand is named, gave it a modern twist and embossed Haarlem and Holland on the bottle neck as “origin” is a key signal of authenticity for a craft beer. The result is a strikingly stylish bottle.”

Christophe Desort, Account Manager Beer, Spirits & Wine Packaging at O-I said, “We aim to help smaller brewers position themselves more strongly in the growing craft beer market. These ‘special beers’ owe their appeal to their extensive range of tastes and authentic brand story, but often also because of their limited availability. A proprietary bottle can further emphasize these unique attributes.

 

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About Jopen
Jopen originates from a shared dream to restore the Haarlem brewing tradition. With the opening of the Jopenkerk Haarlem (brewery, grand café and restaurant), the beer brand has put Haarlem back on the map as a bustling brewers city. Jopen sets high quality standards and creates original craft beers. Today, Jopen has expanded to three sites and the divine Jopen beers find their way to enthusiasts both nationally and internationally. Jopen, a journey from local craft beer to worldclass craft beer.
For more information: www.jopenbier.nl.

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Ilse Derijck Outsource Communications
Ilse Derijck Outsource Communications
About O-I

About O-I 

At O-I Glass, Inc., we love glass and are proud to make more of it than any other glass bottle or jar producer in the world. We elevate products by creating sustainable packaging with emotions, transforming brands into icons, transcending the day-to-day to create meaningful, magical moments. We help food and beverage brands fully express themselves so they can build an emotional bond with consumers. Globally headquartered in Perrysburg, Ohio, our team of more than 27,500 employees at 78 plants in 23 countries worldwide has achieved revenues of $6.7 billion in 2019. We are dedicated to make what matters, to step-by-step shape a healthier and more exciting world. For more information, visit www.o-i.com.